JYSK Opens 4rth Kuwait Outlet

JYSK, the Scandinavian home furnishing brand for sleeping and living franchised by Ali Abdulwahab Al Mutawa Commercial Co. (AAW), has announced the opening of its fourth store at the newly launched Assima Mall, a major retail destination in Kuwait City, developed by Al Salhia Real Estate Company.

JYSK commemorated the milestone with a four-day in-store campaign which ended today (January 23), which included exclusive promotions and on-air competitions and giveaways hosted by both Al-Diwaniyah radio show and Al-Qabas’ social media accounts.

JYSK also surprised several of its customers, including a roster of interior designers and social media influencers, with customized gift packages as a token of appreciation for their long-standing relationship.

AAW Senior Deputy CEO Khalid Al Mutawa said: "Today, we are unveiling the brand’s fourth store at Assima Mall, the retail component of one of Kuwait's largest mixed-use developments in the heart of Kuwait City."

The group launched its first store in Kuwait and the Middle East in Al Dajeej area, followed by a second one in Shuwaikh area and a third in The Avenues.

"During a short time, JYSK demonstrated its commitment to delivering a superior customer service and experience. We are thrilled to open our new JYSK store at Assima Mall and look forward to welcoming both new and returning customers," he stated.

JYSK Country Manager Georges Abi Haidar said: "Four years ago, we launched in Kuwait JYSK's first store in the Middle East. Today we are excited to announce the opening of our fourth Kuwait store at the new Assima Mall."

"The new store is located on the first floor and spans over an area of 700 sq m, featuring a large selection of simple, modern and affordable Scandinavian furniture and home accessories for bedrooms, living rooms, dining rooms, outdoor areas and more. We look forward to welcoming our customers at the new store," he added.